Gawker should not apologize to critics who were acting in bad faith and looking for any excuse to criticize the company, he said. In response, Gawker editor Max Read published a post stating that gamergate was willfully misinterpreting Biddle's tweets in order to criticize Gawker. Then-editorial director Joel Johnson wrote an apology post of sorts and asked Gawker writers to be more careful about tweeting inside jokes that could be misinterpreted. Gawker's response to the gamergate controversy was inconsistent and confused. In response, gamergate enthusiasts began contacting companies that had advertised on Gawker in the past and Gawker's ad tech providers, and succeeded in getting a number of former advertisers-including Adobe and Mercedes-Benz-to distance themselves from the company.
"Ultimately #GamerGate is reaffirming what we’ve known to be true for decades: nerds should be constantly shamed and degraded into submission," Biddle tweeted on Oct. The antifeminist "gamergate" movement, which accused Gawker Media of unethical journalism practices, began targeting Gawker's advertisers after Sam Biddle-then an editor at Gawker Media's Silicon Valley blog Valleywag-tweeted an obviously sarcastic endorsement of bullying.
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